Bernadette Tsui

Professor Bernadette Tsui


The University of Hong Kong

• Executive Director, HKU Foundation

• Director, Development & Alumni Affairs Office

• Honorary Professor of Practice, Faculty of Social Sciences

Bernadette’s rich experience in institutional advancement is captured in her book “The City with a Heart – Stories of Giving from Hong Kong and Hong Kong University”, published 2014.

She is Honorary Professor of Practice at The University of Hong Kong, and her academic interests include philanthropic studies, NGO management and civil society. She has also been teaching fundraising for the Hong Kong Academy for the Performing Arts’ MFA programme. She is an advocate of CASE (Council for Advancement and Support of Education, headquartered in Washington DC), currently serving as CASE Asia-Pacific’s faculty for the training institutes in Hong Kong and Mainland China as well as Member of the Graduate Trainee Programme Committee.

She received her BA and MPhil in drama from HKU, and later pursued theatre studies at New York University. She started as a stage director and has also worked in television and radio. She has a regular column in the Hong Kong Economic Journal, Hong Kong’s leading business newspaper.


The City with a Heart – Stories of Giving from Hong Kong and Hong Kong University by Bernadette Tsui

The monograph cites more than 100 cases to illustrate the practice and behaviour of giving in Hong Kong, analyse the social and cultural implications as well as compare the differences in concepts and philosophies between East and West. It is an in-depth study of the various modes and models of philanthropy and fundraising against the backdrop of rapid social and technological developments.

The book captures the significance of philanthropy as a social force and source of social capital in civil society, defines the philanthropic culture and fundraising protocols, and celebrates the Hong Kong prototype as an exemplar for the Region.

In Chinese. Published by Cosmos, March 2014, 300 pp.
2nd print June 2014
An English version of the book is being contemplated.


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